After only 3 hours of deliberations, a St. Louis jury awarded $70 million in compensation and punitive damages to a California woman who blamed her ovarian cancer on Johnson & Johnson’s talcum powder. This is the third straight trial Johnson & Johnson has lost over claims that its talcum powder can cause ovarian cancer. Earlier this year, juries awarded verdicts of $72 million and $55 million against the company in the first two talcum powder claims to go to trial. All three cases contended that J&J knew there was a risk of ovarian cancer linked to its Baby Powder and Shower to Shower products yet failed to warn customers of that risk. While the company plans to appeal the recent verdict, plaintiffs’ lawyers are hoping these two outcomes will motivate the company to try and settle the nearly 1,700 outstanding talc cases filed against J&J. The company denied any wrongdoing and stated that it takes questions about the safety of its products very seriously.